I&B Ministry collaborates with Netflix for project

The Ministry of Information & Broadcasting and Office of the Principal Scientific Adviser (PSA) to the Government of India on Tuesday (January 13, 2026) marked the culmination of “Inspiring Innovators-Naye Bharat Ki Nayi Pehchaaan”, a skilling initiative developed in collaboration with the Netflix Fund for Creative Equity.

Implemented in partnership with Graphiti Studios, the initiative brings together India’s innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling, said the Ministry.

During the event, Minister of State, Ministry of Information & Broadcasting and Parliamentary Affairs, L. Murugan, said the creators today had the opportunity to take Indian stories to global audiences, supported by the government’s efforts to strengthen intellectual property frameworks and enable a future-ready creative ecosystem.

“Guided by the vision of Prime Minister Narendra Modi, this is the right time to create in India and create for the world, with content, creativity, and culture emerging as key pillars of the Bharat economy. As storytelling enters a new era shaped by creators and emerging technologies, initiatives like Inspiring Innovators highlight how creativity can be applied in service of society,” he said.

PSA Ajay Kumar Sood said the initiative was designed to highlight innovation with social relevance while also strengthening skills and knowledge pathways. By bringing together startups and students through a creative process, and with the support of the Netflix Fund for Creative Equity and industry mentorship, the programme reflected a holistic approach.

I&B Secretary Sanjay Jaju said India was witnessing remarkable innovation, often driven by social innovators solving everyday challenges through impactful, purpose-led solutions. “This is truly the age of creators and storytelling, and as we enter an era shaped by AI-led narratives, it is vital to embrace newer technologies that will enable growth and progress for the next generation,” he said.

Netflix India (Global Affairs) director Mahima Kaul said: “At Netflix, we are committed to the skilling and upskilling of India’s young and vibrant creative ecosystem. Inspiring Innovators reflects a shared commitment to recognising innovation that delivers real social value.”

The initiative showcases the contributions of eight Indian startups identified by the Office of the PSA for their work in driving social-impact innovation. They are featured through eight short animated films created by students from eight universities across India, including the National Institute of Design, Chitkara University, Satyajit Ray Institute of Film and Television and several others.