The Kerala government has announced that women customers at Supplyco outlets can avail themselves of a 10% discount on non-subsidised products.
The concessionary rate for women will apply in conjunction with the below-market rate for branded rice, cooking oils, and a range of non-subsidised household products, including soaps, detergents, toothpaste, jaggery, shallots, onions, curry powders and spices, among other items.
Civil Supplies Minister G.R. Anil also announced that the government would henceforth sell subsidised par-boiled rice, widely preferred by Keralites. Ration cardholders could purchase up to 20 kg of subsidised par-boiled rice from Supplyco outlets monthly, instead of the usual 10 kg.
Privilege cards
The government also announced privilege cards for Supplyco customers, allowing them to earn points and redeem them for future purchases.
He said the government also planned to convert 30 Maveli stores into an expansive supermarket and start six new Civil Supplies petrol pumps in the State.
He also said Supplyco has ensured that customers get the full price benefit of the new GST regime.
He said the government had opened talks with mill owners to process rice procured from paddy farmers in the State for sale via Supplyco outlets.
Published – October 18, 2025 03:21 pm IST
