In a proud and defining milestone, The Aapa Foods has been honoured with the Best Agri-Food Brand award, recognising its excellence in preserving authentic flavours while building a strong identity in the agri-food sector.
The award was presented by Prof. Nazir Ahmad Ganai, Vice Chancellor of Sher-e-Kashmir University of Agricultural Sciences and Technology, acknowledging the brand’s commitment to quality, traditional food heritage, and entrepreneurial innovation.
Beyond recognition, the achievement also highlights the powerful institutional support behind the brand’s growth. The Aapa Foods is a mentored brand under the Agricultural Branding Centre (ABC), an initiative dedicated to empowering agricultural entrepreneurs, strengthening brand development, and enhancing market linkages.
Saadath Mohi-ud-din affirms that the brand has been actively mentored, guided, and promoted by the Agricultural Branding Centre (ABC), HADP-04, under the aegis of SKUAST-Kashmir. This association has played a crucial role in shaping the identity, positioning, and expansion of The Aapa Foods as a recognised food brand.
Expressing gratitude, the founder Saadath Mohi ud din said, Special thanks to IBPR, Dr. Farhat Shaheen, Dr. Abid Sultan, and Mr. Arif Zargar for their constant guidance and support.”
While the brand’s journey first connected with audiences through The Aapa Podcasts, today’s recognition stands as a testament to structured growth, institutional mentorship, and the successful transformation of tradition into a professionally recognised agri-food brand.
This award not only celebrates a product, it honours a vision supported by mentorship, guided development, and a commitment to preserving authenticity while building a sustainable future for local food entrepreneurship.
