Advertising legend Piyush Pandey passed away on October 24, 2025. Known for iconic advertisement campaigns like Fevicol and Cadbury, he also penned the lyrics of India’s integration anthem ‘Mile Sur Mera Tumhara’ in 1988.
Piyush Pandey, the legendary advertising icon, passed away on Friday, October 24, 2025, leaving the industry in mourning. Throughout his illustrious career spanning more than four decades, Piyush created several iconic campaigns for brands like Cadbury and Fevicol. He also penned the lyrics for the national integration anthem ‘Mile Sur Mera Tumhara’.
For those who may not know, the national-unity musical campaign beautifully blended voices and regions across India. In an interview with BrandEquity, he recalled how several big names, including Amitabh Bachchan, Mithun Chakraborty, and Jeetendra, joined the project for just one shot.
He said, “Mr Bachchan, Mithun Chakraborty, and Jeetendra were there for just one shot. No one asked, ‘Mera role kya hai?’ They came, did their part, and together, they created history.”
Have a look at the song below:
About ‘Mile Sur Mera Tumhara’
For those who don’t know, the music of the song was composed by Bhimsen Joshi, Louis Banks and Vaidyanathan. However, the cinematography of this song was done by RM Rao and directed by Kailash Surendranath.
Also Read: How Piyush Pandey changed brand India, and our emotional IQ
Also Read: Piyush Pandey, stalwart of Indian advertising space, dies at 70
