The logo of ‘Swacha Kodagu – Sundara Kodagu’ mega-cleanliness campaign.
| Photo Credit: SPECIAL ARRANGEMENT
The ‘Swacha Kodagu-Sundara Kodagu’ (Clean Kodagu-Beautiful Kodagu) campaign has received an overwhelming response from across the district and a mega-cleanliness drive will be held on Wednesday, October 15, from 8 a.m. to 11 a.m. as part of the initiative.
Kundyolanda Dinesh Kariappa, president, Kodagu Hotels and Resorts Association, said that the campaign is being organised under the banner of the association, in collaboration with the district administration, Kodagu Zilla Panchayat, Kodagu Chamber of Commerce, Kodagu Homestays Association, Rotary and Lions Clubs, Department of Tourism, Red Cross, local organisations, and various educational institutions. More than 220 associations and organisations in the district have extended their support to the drive.
MLA for Madikeri Mantar Gowda will inaugurate the district-level campaign near General Thimmaiah Circle in Madikeri at 8 a.m. Deputy Commissioner Venkataraja, Superintendent of Police K. Ramarajan, Zilla Panchayat Chief Executive Officer Anand Prakash Meena, and other dignitaries are scheduled to be present.
M.P. Sunach Kushalappa, MLC, will inaugurate the drive at Gonikoppal, while B.R. Nagendra Prasad, president, Kodagu District Chamber of Commerce, will launch the programme at Kushalnagar. At Virajpet, Teethir Dharmaja Uttappa, District President, Guarantee Scheme Implementation Committee, will launch the drive. Rohith, president, Taluk Homestay Association; and B.S. Sundar, vice-president of the Hotels and Resorts Association, will inaugurate the campaign at Somwarpet.
As part of the initiative, 1,500 NSS students from 23 colleges affiliated with Kodagu University will participate in cleanliness activities within their respective campuses. Similarly, students from schools and colleges across the district will take part in cleaning the respective premises of their institutions.
Officials and staff of the Kodagu District Cooperative Central Bank among others have also pledged their support.
Traders have been urged to clean the surroundings of their business establishments.
Mr. Kariappa said that public participation is being sought on a voluntary basis and the waste collected on October 15 will be transported to the solid waste management plant in Mysuru with the assistance of panchayat and local body officials.
Association general secretary Naseer Ahmed said government office staff, private school teachers, bank employees, and students may also participate between 10 a.m. and 11 a.m. on October 15. The campaign primarily focuses on cleaning major roads and highways across the district.
Published – October 14, 2025 07:13 pm IST
