The Advertising Club Madras has announced the successful completion of the 43rd edition of the MADDYS 2025 awards, which brought together the best of India’s creative, digital, and media industries under the theme ‘AI vs AI – Awesome Ideas vs Awesome Ideas’. The Hindu was the media partner for the event.
According to a press release, the theme symbolised the balance between technological transformation and human creativity, challenging participants to demonstrate how innovation and imagination could coexist in the age of AI. This year’s winners represented a diverse mix of established agencies and emerging creative boutiques, reflecting the evolving nature of the advertising landscape, the release said.
S. Balasubramanian, President of the Advertising Club Madras, said MADDYS 2025 received 929 entries, the second highest in its 43-year history, and that this consistency reflected the faith and trust the industry places in the awards. Surej Salim, Secretary of the Advertising Club Madras, described MADDYS 2025 as an incredible celebration of ideas that inspire culture and transform businesses, the press release added.
Published – September 25, 2025 01:14 am IST
