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Home » Welfare schemes and achievements must reach the people, says Uttar Pradesh Information Director

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Welfare schemes and achievements must reach the people, says Uttar Pradesh Information Director

India Times Now Desk
Last updated: August 14, 2026 11:13 pm
India Times Now Desk
Published: August 14, 2026
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Uttar Pradesh Information Director Vishal Singh on Friday (August 14, 2026) said preparations are underway to present the achievements of the Yogi Adityanath government and the changes taking place in Uttar Pradesh from the perspective of the younger generation.

The Information and Public Relations Department’s monthly magazine, Uttar Pradesh Sandesh, will be published in English alongside Hindi, while efforts will also be made to make it available online in a youth-friendly format.

Addressing the event, Mr. Singh said, “The future belongs to Generation Z and young people. Therefore, there is a need to view government schemes, achievements and the transformation of the state from their perspective and communicate this information to them effectively.”

Authors who contributed outstanding articles to the April-May and June-July editions of the department’s Hindi monthly magazine Uttar Pradesh Sandesh, which focuses on the achievements of the State government, were honoured at the ceremony. They were presented with bouquets, certificates and angavastram. Additional Director of the Information and Public Relations Department Arvind Kumar Mishra also addressed the gathering.

Mr. Singh said, “Uttar Pradesh has undergone significant transformation over the past nine and a half years. The Yogi government is doing good work, and efforts should be made to ensure that information about the government’s welfare schemes and their outcomes reaches as many people as possible.”

He added, “Writers and intellectuals have an important role to play in this effort. Positive and fact-based writing not only informs people about government schemes but also encourages society to think in new directions. Reaching the position where the State stands today is the result of a long journey of struggle and effort. The younger generation must also be made aware of the efforts and struggles behind the achievements visible today.”

He added, “Society is changing rapidly. With Generation Z and Generation Alpha in mind, there is a need to reconsider how communication and information are presented. The future belongs to the youth, so development and changes taking place across different sectors need to be viewed through the lens of young people.”

Efforts would be made to connect young people more effectively with Uttar Pradesh Sandesh, Mr. Singh said. The magazine will be presented on online platforms while keeping the needs and interests of young readers in mind.

“Uttar Pradesh Sandesh is currently published in Hindi. In the future, efforts will also be made to publish articles in English. Through the magazine, content related to development taking place in Uttar Pradesh and the achievements of the state government will be able to reach a wider readership,” he said.

He said efforts should be made to examine developments in different sectors from the perspective of young people and present subjects in line with the expectations of the new generation.

“Honouring individuals is an integral part of India’s cultural tradition. Recognition for a writer’s work boosts morale and creates enthusiasm to undertake new initiatives. The scholars being honoured have made significant intellectual contributions in journalism, writing and social service. Many of them have dedicated a substantial part of their lives to these fields,” he said.

Mr. Singh added that while the recognition might appear modest in view of the quality of their work, the sentiments behind it are significant. The process of honouring writers for outstanding work will continue in the future.

Published – August 15, 2026 05:24 am IST



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