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Reading: Eric Jackson, who led Opendoor meme rip, has a new pick he calls the ‘Shopify of mortgages’
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Home » Eric Jackson, who led Opendoor meme rip, has a new pick he calls the ‘Shopify of mortgages’

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Eric Jackson, who led Opendoor meme rip, has a new pick he calls the ‘Shopify of mortgages’

Times Desk
Last updated: September 22, 2025 2:37 pm
Times Desk
Published: September 22, 2025
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Eric Jackson, a hedge fund manager who partly contributed to the trading explosion in Opendoor, unveiled his new pick Monday — Better Home & Finance Holding Co.

Shares of Better Home shot up 8.4% after a Jackson post on X touted the stock, after the New York-based mortgage lender soared more than 36% last week. Better Home’s market capitalization was a little more than $500 million as of Friday’s close, according to FactSet data.

The EMJ Capital president and founder called Better Home “the Shopify of mortgages” and said the company is rebuilding a $15 trillion industry from scratch using artificial intelligence. Shopify is a Canadian e-commerce platform.

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Better Home & Finance Monday

Jackson noted that newly public blockchain lender Figure Technology Solutions has a much higher multiple that Better Home.

“$FIGR just IPO’ed & trades at 19× 2026 sales. BETR trades at just 1× — but is growing faster than FIGR,” he said. “I believe BETR is a potential 350-bagger in 2 years. They laugh at BETR now at $34 like they laughed at CVNA at $3.50 and OPEN at 51¢. But this is no meme.”



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TAGGED:Aurora Acquisition CorpBreaking News: BusinessBreaking News: InvestingBreaking News: Marketsbusiness newsFigure Technology Solutions IncInvestment strategyMarketsShopify IncStock marketsWall Street
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