As Kerala celebrated Christmas, the Kerala State Beverages Corporation (Bevco) recorded liquor sales worth ₹332.62 crore through its outlets during the first four days of the festive season, officials said on Friday.
The corporation on Friday released data on liquor sales during the Christmas–New Year season, which began on December 22.
Sales during the first four days registered an increase of 18.99% compared to the corresponding period last year, when sales stood at ₹229.54 crore.
The highest single-day sale was recorded on December 24 when liquor worth ₹114.45 crore was sold. Sales on December 22 stood at ₹77.62 crore, followed by ₹81.34 crore on December 23 and ₹59.21 crore on December 25. Bevco considers the period from December 22 to 31 as the Christmas–New Year festive season.
Officials said liquor sales are expected to rise further on December 30 and 31, as part of the New Year celebrations.
During the 12-day Onam festive season this year, Bevco had recorded liquor sales of ₹970.74 crore.
Apart from Bevco, Consumerfed also operates a limited number of liquor outlets in the State and their sales figures will be available later, the officials said.
Published – December 26, 2025 09:18 pm IST
